American Dream® at 2019 Fresh Summit

George Harter, Vice President of Marketing

Wenatchee, Wash.-based CMI Orchards wants to help “bring our country together” by enabling retailers to make a per-box donation to local military groups during its American Dream promotions tied to Veterans Day, Memorial Day and the Fourth of July, says George Harter, vice president of marketing. “The Wounded Warrior project or any local military group sees the funds coming from the retailer, not from us,” he says. The promotion involves all of CMI’s core apple varieties plus three branded apples and cherries.

Article by The Packer