Produce Business Marketing Excellence Award

CMI Orchards developed eye-catching American Dream apple and cherry boxes to create a billboard display with a positive, patriotic message that could resonate with consumers. The dream was two-pronged: to honor and give back to those who have served and sacrificed and to help retailers create excitement in their produce departments, by tying in to important holidays. The American Dream program also offered a portion of proceeds from the sale of each box to causes that support veteran and military groups.