American Dream® is a program created by Washington-based CMI Orchards, and was introduced in 2018. The patriotic program started with apples packed in branded cartons and in 2019 the company expanded the program to include cherries. The American Dream® label was created to show support of military families, veterans, and patriots of America. CMI’s American Dream® program became a success in domestic US market and has started to perform well in Asia.

CMI Orchards developed eye-catching American Dream apple and cherry boxes to create a billboard display with a positive, patriotic message that could resonate with consumers. The dream was two-pronged: to honor and give back to those who have served and sacrificed and to help retailers create excitement in their produce departments, by tying in to important holidays. The American Dream program also offered a portion of proceeds from the sale of each box to causes that support veteran and military groups.

CMI Orchards, of Wenatchee, participated in the third annual “Made in America Product Showcase” at the White House on July 15.

Washington State tree fruit producer CMI Orchards showcased the company’s American Dream Apples and Cherries at today’s Made in America event at the White House.

No matter your political affiliation, being invited to the White House is pretty darn neat. CMI Orchards is one of those very select few. The company was invited to showcase its American-made apples and cherries, packaged under its American Dream® label, during an event hosted by the White House on July 15.

Mast explained that CMI’s American Dream® program includes a component that gives back to military and veteran causes deemed most important to their retail accounts. “We work with our customers to give a portion of proceeds to causes that matter to their region and customer base,” he said. “From fundraising events that support homeless veterans to supporting those wounded in battle, we have found that this program resonates with everyone in a patriotic way and makes everyone feel good about supporting it.”

CMI Orchards is scheduled to represent Washington State in the third annual Made in America Product Showcase at the White House July 15.

On Monday, July 15, 2019, CMI Orchards will participate in the third annual Made in America Product Showcase at the White House. 

CMI Orchards is scheduled to represent Washington State in the third annual Made in America Product Showcase at the White House July 15.

CMI Orchards highlights key opportunities for promoting Northwest cherries this season. Steve Castleman, Vice President of sales at CMI Orchards. described the landscape of the upcoming cherry season in very favorable terms: “All reports indicate that we are in for a wonderful Northwest cherry season starting around June 12. Our fruit sizing looks great, quality should be outstanding, and harvest timing should coordinate nicely for holiday promotions.”