A Cherries Jubilee

CMI Orchards highlights key opportunities for promoting Northwest cherries this season.

Steve Castleman, Vice President of sales at CMI Orchards. described the landscape of the upcoming cherry season in very favorable terms: “All reports indicate that we are in for a wonderful Northwest cherry season starting around June 12. Our fruit sizing looks great, quality should be outstanding, and harvest timing should coordinate nicely for holiday promotions.”

According to CMI, cherries are one of the top performing items in produce. “Despite their short season, cherries bring in high profits to produce departments,” Castleman said. “Cherries are typically an impulse purchase and retail displays offer an excellent way to capture as many of these important sales as possible.”

CMI offers packaging and display options for retailers to capture the interest of consumers, including a Nature’s Candy two-box shipper display that ships with red or Rainier cherries, high-graphic pouch bags, new top-seal packaging for red cherries, an American Dream display carton, new Skylar Rae one-pound clamshells, and six-ounce red cherry snack packaging.

Article posted in Produce News