American Dream® is a program created by Washington-based CMI Orchards, and was introduced in 2018. The patriotic program started with apples packed in branded cartons and in 2019 the company expanded the program to include cherries. The American Dream® label was created to show support of military families, veterans, and patriots of America. CMI’s American Dream® program became a success in domestic US market and has started to perform well in Asia.

CMI Orchards highlights key opportunities for promoting Northwest cherries this season. Steve Castleman, Vice President of sales at CMI Orchards. described the landscape of the upcoming cherry season in very favorable terms: “All reports indicate that we are in for a wonderful Northwest cherry season starting around June 12. Our fruit sizing looks great, quality should be outstanding, and harvest timing should coordinate nicely for holiday promotions.”